How to lay out smart lighting in 2020
According to data from the Institute of Advanced Industry Research (GGII), the size of China's smart lighting market reached 38.7 billion yuan in 2018, an increase of 46.6% year-on-year. It is expected that the scale will reach 83 billion yuan in 2020, and 50 billion IoT devices will be connected together.
Xin Nuofei conforms to the Internet of Things. It plans to have a full range of LED lighting products with networking functions in 2020. It will also continue to expand Hue's personalized intelligent networking lighting product line, complete the layout of the smart home market, and will introduce a new IOT platform Interact, two-way high-speed The emergence of LiFi technology and innovative Shuguang technology has accelerated Xin Nuofei's development towards the Internet of Things.
At the same time, Xin Nuofei has promoted plant lighting for many years, using different "light formulas" to improve the quality and yield of vegetables. In addition, Philips solar LED lighting solutions can be applied outdoors, indoors and at home.
On December 6, 2019, Austrian Ams Semiconductor announced the successful acquisition of German lighting equipment group Osram.
Beginning in 2020, Osram's main products are based on semiconductor technology, from virtual reality, autonomous driving, smart phones, to smart and connected lighting solutions in buildings and cities.
Ams Semiconductor is a global designer and manufacturer of sensor solutions, including smartphones, mobile devices, smart homes, smart buildings, industrial automation and medical technology, and smart connected vehicles. With the successful acquisition of OSRAM, the company may become a global leader in sensors and optoelectronics.
Since 2019, domestic first-tier brands, such as Op, NVC, Sanxiong Aurora, Foshan Lighting, Sunshine Lighting, Mulinsen Lighting, etc., have cooperated with Xiaomi, Huawei, Ali, Shaohaihui, Tmall Genie, Jingdong Mall and other platforms, 2020 In this year, these groups of companies have stated that they will strengthen cross-border cooperation and get involved in the smart home construction ecosystem.
As we enter 2020, more and more domestic first-line brands realize that smart lighting not only involves the smart products themselves, but also involves multiple cross-border areas such as sensors, artificial intelligence, and the Internet of Things. It is difficult for a single enterprise to take all aspects into consideration. Therefore, multi-format cross-border cooperation is imperative.
OP Smart Home includes intelligent lighting system, intelligent audio-visual entertainment, intelligent health environment, and intelligent safety management to ensure that a family can not only focus on work and study, but also relax and fall asleep, and guard the family safety.
Foshan Lighting reached a comprehensive cooperation intention with Alibaba Cloud Intelligent IoT. Foshan Lighting will rely on the Alibaba Cloud Life Internet of Things platform and ecological service resources to create an intelligent product / application / service ecological platform centered on the lighting electrical industry.
Sanxiong Aurora's intelligent lighting products can be controlled in the Ali Xiaozhi APP, which can remotely control Sanxiong Aurora's entire house intelligent lighting fixtures anytime, anywhere. In addition, there are various methods such as AI voice control, smart speaker control, Bluetooth, and WiFi control.
NVC Group has proposed a new strategic positioning-the first brand of global smart lighting solution service providers, and will jointly develop a new generation of smart home solutions in the future.
In the future, with the joining of many well-funded technology giants, the intelligent lighting industry may also usher in a blood exchange and reshuffle, especially for small and medium lighting companies. What is the way out?
Small and medium-sized lighting companies, as one of the supply chain links of the entire ecology, can only hope to divide in this area only by doing a good job in providing products, providing quality services, focusing on technical cooperation and innovation itself.
The main way to break through is to research and develop differentiated and innovative products and seize the blue ocean market to ensure brand reputation. Optimize the original product system and provide overall solutions for emerging channels.